Arcas strategists to speak at national credit union
marketing event

Returning for a third straight year as title sponsors at the 2011 MACU Strategic Marketing Conference & AIME Gala’s MACU Masters competition – an event that challenges credit union marketers to donate their best creative and marketing performances for not-for-profit organizations – Arcas is also proud to note that two of their senior strategists are slated as guest speakers at this annual credit union event, located this year in Halifax, Nova Scotia.

Dean Gagne, Chief Research and Strategy Officer and Mike Woroniak, Chief Creative Officer, will be presenting on brand positioning: defining how a brand doesn’t definitively exist in a company, organization or even a marketing department – but rather how it exists in the minds of consumers. Dean and Mike will also be discussing how research and creative work together for creating the best possible outcomes for a brand’s marketing and advertising objectives.

Other speakers at the conference include Arlene Dickinson, of Dragon’s Den fame, among others.

MACU – the Marketing Association for Credit Unions – is a non-profit organization supporting and enhancing the professional development of credit union marketers through education, networking and recognition. Please visit http://macu.ca/ for more information.